Head of Growth Marketing (m/w/x)

We're driven by data and heart. Are you?

We believe, that data-driven-decision-making is the path to successful growth. Are you ready to contribute as Head of Growth Marketing to our success in project team and customer satisfaction for one of our products?

We are craftworks, a handpicked and diverse team of creative thinkers and implementers. We develop innovative products and individual software solutions for industrial companies in the fields of machine learning and big data. Leading companies like VERBUND, Fill, Miba or ENGEL are already long-standing customers who trust our high-quality standards.

In doing so, we inspire and empower growth – in every team member and in our customers through a very strong team spirit and a constant striving for the highest quality and performance.

Your future role: Head of Growth Marketing (m/f/d) – Focus AI

You will be responsible for shaping and executing our marketing strategy to drive growth, visibility, and brand impact. Are you passionate about leading a high-performing team and crafting strategies that deliver measurable results? Do you enjoy optimizing campaigns, fostering collaboration across departments, and elevating brand presence? Great! Among other things, you will master these tasks in your role as Head of Growth Marketing:

Take ownership of the entire marketing strategy with a focus on business growth – from planning to execution.
Independently implement campaigns and optimize them in a data-driven way – from concept to reporting.
Lead and inspire the marketing team, fostering skill development, motivation, and excellence in execution.
Define, monitor, and optimize KPIs across all marketing channels to ensure strong performance and ROI.
Work closely with Sales, Project Management, and Technical Teams to align marketing activities with lead generation and customer acquisition goals.
Be responsible for public relations, events, and industry appearances to strengthen brand awareness and reputation.
Ensure that marketing initiatives run smoothly even during team members’ absences, maintaining operational stability.
Represent the brand at industry events, trade shows, and conferences, increasing visibility, building relationships, and supporting business development.
Evaluate and implement tools, platforms, and technologies that enhance marketing efficiency and innovation.

These are the skills you need

Are you passionate about driving growth, building high-performing marketing strategies, and scaling a brand’s visibility? Are you a data-driven problem-solver with a creative mindset and strong leadership skills? Do you recognize yourself in this list of qualifications? Get in touch!

You have proven experience in leading and scaling marketing functions, ideally in a B2B tech or SaaS environment
You have deep technical understanding of SEO/SEA, analytics and digital marketing tools
You are passionate about data-driven decision making and creative problem solving
You have outstanding communication and collaboration skills to bridge the gap between technical and commercial teams
You oversee and continuously optimise our technical marketing stack (Google Tag Manager, Google Analytics, etc.) for precise tracking and reporting
You lead SEO and SEA strategies, including audits, keyword optimization, content structure and on-page improvements
You manage paid campaigns (Google Ads, LinkedIn, Ads, etc.) to drive qualified leads and brand awareness
You develop scalable lead generation and nurturing processes together with Sales
You analyze performance data and translate insights into actionable recommendations for growth and conversion improvement
English and German language proficiency required

Grow beyond yourself. We offer everything you need.

Apply now and join a self organized team in Vienna. We look forward to receiving your application. The minimum salary for this position starts at € 3.950,- gross per month according to the IT collective agreement. Depending on your qualifications and professional experience, we offer a market-oriented overpayment. Check out our Kununu profile to learn more about our culture and what makes craftworks a great place to work.